What are the best ways to set goals and objectives as a leader?

Start with your vision

Before you set any goals and objectives, you need to have a clear vision of what you want to accomplish as a leader.

Your vision should be inspiring, compelling, and aligned with your values and purpose.

It should also be communicated to your team and stakeholders, so they can understand and support it. A vision statement can help you articulate your vision and make it more tangible.

Have a clear Vision , Have a realistic objective , Motivate your team towards the goal , Cheer them in every stage and Make them feel important in every sense .

That will take you higher as a Leader . Always tell the team that you will be there when they fail but success will be their own.

Break down your vision into goals and objectives

Once you have a vision, you need to break it down into smaller and more manageable goals and objectives.

Goals are broad statements of what you want to achieve, while objectives are specific and quantifiable steps to reach your goals.

For example, if your vision is to become a market leader in your industry, your goals could be to increase your market share, improve your customer satisfaction, and innovate your products.

Your objectives could be to increase your sales by 10%, achieve a 90% customer retention rate, and launch two new products by the end of the year.

Set key performance indicators (KPIs) to track progress towards each goal quantitatively. Define SMART goals that align to your vision. Make them Specific, Measurable, Achievable, Relevant and Time-bound.

Map initiatives and projects needed to hit your targets. Break them down into milestones with owners and timelines. Re-evaluate and refresh goals regularly based on changing internal and external conditions. Automate tracking of goals where possible using BI tools. Maintain visibility into progress.

Use the SMART criteria

To make sure your goals and objectives are effective, you need to use the SMART criteria. SMART stands for specific, measurable, achievable, relevant, and time-bound.

Specific – Goals should be unambiguous and clearly outline a desired outcome. Use details and avoid vague language. Measurable – Attach quantifiable KPIs and metrics to goals to tangibly track progress. Achievable – Goals should push teams but still be realistic given constraints like resources and capabilities. Relevant – Goals need to map back to the organization’s core vision, mission and priorities. Time-bound – Every goal needs a deadline to create urgency and accountability.

This means that your goals and objectives should be clear and well-defined, have indicators and metrics to track your progress, be realistic and attainable, be aligned with your vision and mission, and have deadlines and milestones to keep you on track.

Involve your team and stakeholders

As a leader, you should not set goals and objectives in isolation. You should involve your team and stakeholders in the process, as they are the ones who will help you achieve them.

This active participation helps cultivate a sense of ownership and responsibility, ultimately increasing the likelihood of successfully achieving the targets.

Additionally, by collecting ideas from those directly involved, we ensure that the goals are not only realistic but also feasible, as they are based on practical insights rather than just theoretical discussions.

By involving them, you can get their input, feedback, buy-in, and commitment. You can also leverage their skills, knowledge, and perspectives to create more effective and realistic goals and objectives.

You can involve your team and stakeholders by asking them questions, listening to their ideas, brainstorming solutions, delegating tasks, and empowering them to take action.

Review and adjust your goals and objectives

Setting goals and objectives is not a one-time activity. You need to review and adjust them regularly, as your situation and environment may change.

You need to monitor your progress, evaluate your results, celebrate your achievements, and learn from your challenges. You also need to be flexible and adaptable, as you may encounter obstacles, opportunities, or new information that require you to modify your goals and objectives.

By reviewing and adjusting your goals and objectives, you can ensure that they are still relevant, realistic, and aligned with your vision.


Frame objectives around measurable metrics and KPIs to quantify progress. Numbers create clarity.

Set stretch goals that motivate and push teams outside their comfort zone. But keep them realistic. Re-evaluate regularly and adjust goals when needs shift or new information emerges. Be agile.

Share This Story


DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@shemagazine.co.ke

You Might Also Like


Stay informed, motivated, and inspired – subscribe to Biasharalife and join the movement.

Sign In:

Upgrade your lifestyle with our regular dose of inspiration and amazing products.